The promotion, which started this morning at 12:01 AM PST and runs until 11:59:59 PST, will give 500 such cards to those who check in to participating Starbucks locations and unlock a “Tribute Badge.” Consumers can also enter the drawing via e-mail by sending a note with the subject line “Starbucks Foursquare Entry Submission” to foursquare@starbucks.com. Winners will be drawn on March 16. Rules to the promotion can be found here.
The promotion comes as Starbucks is feting its 40th anniversary with a new logo, an ad campaign and some new products, including “Petite” pastries and Starbucks Tribute Blend coffee.
Starbucks has linked with Foursquare before with somewhat mixed results. A program last year awarded discounts to mayors of various stores, but some consumers complained that stores that were supposed to be participating were unaware of the promotion.
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